Building a digital growth engine for collectible books and art.
I led digital growth and platform development across Shapero Rare Books and Shapero Modern, connecting e-commerce, paid acquisition, CRM, conversion optimisation and specialist content for an international audience.
£500K+
10×
5×
The customer journey changes with the value of the object.
A £200 print and a £200,000 first edition are not bought the same way. The work was designing different funnels for different levels of purchase consideration, on one coherent platform.
- Discovery
- Product
- Checkout
- Discovery
- Education
- Trust
- Enquiry
- Relationship
Two websites built.
From a transactional, dated experience that hid the expertise, to one that framed the collection as the objects of cultural significance they are.
◀▶
- Two websites built
- E-commerce
- Lead generation
- Paid acquisition
- CRM
- Behavioural tracking
- CRO
- Customer data
- International audience development
Specialist-led educational content grew Instagram from 5K to 15K followers in a year.
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