Kitty Wong — London
Growing premium brands through audience intelligence, CRM and commercial strategy.
Across contemporary art, rare books and premium collectibles, I help brands acquire, understand and grow affluent audiences through performance marketing, CRM, customer intelligence and editorial storytelling.
§ I — A Philosophy
The strongest collector relationships aren't built through advertising alone. They are built through education, trust, expertise and repeated moments of discovery.
My work sits at the intersection of commercial growth and editorial thinking, helping premium brands transform curious audiences into long-term collectors — from contemporary art and rare books to luxury collectibles, wine and spirits.
§ II — Selected Impact
Commercial growth measured through revenue, acquisition quality and long-term audience value.
Email-attributed revenue growth (YoY)
Cost per qualified lead
Downstream email engagement
Instagram community milestone
Qualified online lead growth
Online sales generated
§ III — Selected Work
Four commercial growth stories across contemporary art, rare books and cultural retail.
Case 01 · Building a Global Collector Acquisition Engine
White Cube
Performance marketing, CRM, lifecycle automation and customer intelligence for one of the world's leading contemporary art galleries.
+290% email-attributed revenue
−20% cost per qualified lead
+30% downstream email engagement
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Case 02 · Turning Rare Books into a Collectibles Growth Story
Shapero Rare Books
Shopify build, high-value enquiry journeys, CRM and specialist-led educational content for a rare books and modern prints business.
10× qualified lead growth
£500k+ online sales in 60 days
5× QoQ online order value
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Case 03 · Programming as Collector Development
Touch Gallery
Lifestyle and cultural programming translated into collector relationships and commercial growth for a Hong Kong contemporary art gallery.
+300% annual turnover growth
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Case 04 · Editorial Platform for a Curated Audience
WSNXT
Editorial direction, retail curation and brand partnerships shaping a cultural lifestyle platform in Hong Kong.
60+ independent brands curated
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§ Also — Tate
Optimising one of the world's largest cultural ecommerce experiences.
CRO and A/B testing across membership, ticketing and ecommerce journeys within a high-traffic cultural organisation — a formative chapter in translating audience behaviour into commercial performance at scale.
§ IV — Collector Thinking
A notebook on wine, photography, books, architecture, museums and travel — how personal curiosity informs how I understand premium audiences and build commercial strategy.
Currently completing WSET Level 2 Award in Wines — the next natural chapter.
Enter the notebook →
Currently