Digital growth, e-commerce and audience strategy across art, culture and premium brands.
My work connects audience strategy, e-commerce, paid media, CRM and technology to move people from discovery to engagement and purchase.
Across galleries, museums, rare books and independent publishing, I have worked on both sides of that equation: finding and developing artists, and building the digital systems that turn interest in their work into measurable growth.
Six-digit
70%+
£500K+
10×
+290%
30+
Owning the digital marketing and e-commerce journey for White Cube Prints & Multiples releases, connecting website experience, audience segmentation, email automation, paid social, behavioural data and attribution.
£230K
Gross online Prints & Multiples sales
70%+
Attributed to website, email and paid media
Led digital growth and platform development across Shapero Rare Books and Shapero Modern, connecting e-commerce, paid acquisition, CRM, conversion optimisation and specialist content.
£500K+
Sales within two months
10×
Qualified leads
5×
QoQ online order value
Joined the Hong Kong gallery as its first hire, working across artist development, gallery management, marketing and sales.
30+
International artist partnerships established
95%+
Gallery sell-through rate
+300%
Annual turnover growth
FUKAMI is an independent Traditional Chinese cultural publication exploring film, art, photography, cities, books and contemporary life. I co-created the publication and lead its digital product, audience growth and commercial development.
Explore FUKAMI →My work increasingly extends beyond campaigns into the infrastructure underneath them: CRM, behavioural data, automation, APIs, analytics and customer intelligence.
Explore MarTech & client intelligence ↗
A national museum, international galleries, specialist collectibles and an independent publication — plus ten years behind a camera on the street.
About Kitty →Let's talk →