What happens when you build the audience and the product at the same time?
FUKAMI is an independent Traditional Chinese publication exploring culture through film, art, photography, cities, books and contemporary life.
It gives me the opportunity to apply what I have learned professionally to a cultural product built from zero.
Everything, from the beginning.
- Brand development
- Website / publishing experience
- Editorial product strategy
- Audience acquisition
- Email lifecycle
- Social growth
- Paid acquisition
- First-party audience building
- Analytics
- Experimentation
- Emerging monetisation
Small numbers, honestly measured.
1.5K → 4.4K+
~80%
~26%
~1K
- Zero
- Product
- Audience
- First-party relationship
- Monetisation
Building from first principles.
FUKAMI gives me something my professional roles cannot: the ability to test the entire growth system from the beginning.
- What should the product be?
- Who is the audience?
- Why should they care?
- How do we acquire them?
- What makes them return?
- When does attention become willingness to pay?
It is an ongoing experiment in building a cultural audience from zero.
Visit FUKAMI ↗Tate →