Kitty Wong
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Experience

← Work

Commercial marketing built around collectors.

Commercial, hands-on marketing leader with 8+ years growing audiences and revenue for premium cultural brands and high-value collectibles — from contemporary art and rare books to limited-edition works, and now wine.

Profile

Highly analytical and results-driven, with expertise in performance marketing, CRM, ecommerce and content to acquire, nurture and convert affluent and HNW audiences. Currently completing WSET Level 2 — combining a longstanding interest in wine with a career built around cultivating collectors.

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§ Professional Experience

01

White Cube

Digital Marketing Manager, Digital & Audiences

May 2024 — Present · London

  • Lead global digital marketing, CRM, paid acquisition and customer intelligence for one of the world's leading contemporary art galleries, developing affluent and HNW audiences across London, New York, Hong Kong, Seoul and Paris.
  • Developed a data-led audience targeting strategy combining seniority, job titles, interests and affluence signals — reducing cost per lead by ~20% and increasing downstream email engagement by ~30%.
  • Delivered +290% YoY growth in email-attributed revenue through improved segmentation, lifecycle marketing and automated customer journeys.
  • Built automated welcome and lead-nurture journeys that convert newly acquired prospects into engaged audiences and earlier pathways to sales.
  • Led migration of the gallery's marketing automation ecosystem, building 20+ automated lifecycle journeys using behavioural and declared-interest signals.
  • Customised CRM and integrated website / email behavioural tracking with Salesforce, giving Sales teams visibility into clients' online interests — artists, artworks and exhibitions viewed.
  • Strengthened attribution and reporting across Meta, Google, LinkedIn, GA4 and CRM to connect marketing activity with lead quality and commercial outcomes.
  • Coached social content producers across international teams — White Cube reached 1M Instagram followers approximately one year after I joined.
02

Shapero Rare Books & Shapero Modern

Marketing Manager

May 2022 — Apr 2024 · London

  • Led marketing and digital transformation across an international rare books and modern prints business — acquiring and converting collectors for high-value and scarce cultural assets.
  • Built and launched a new Shopify ecommerce platform, improving operational efficiency, customer experience and online conversion.
  • Designed differentiated conversion journeys by product value — direct ecommerce for accessible works, embedded low-friction enquiry forms for higher-value items.
  • Delivered 10× growth in qualified online leads, 5× QoQ growth in online order value and £500k+ in online sales within two months.
  • Introduced specialist-led educational content — rare-book and art specialists speaking directly to audiences with authority and accessibility.
  • Grew Instagram from ~5k to ~15k followers within one year (+200%) through specialist storytelling and continuous format testing.
  • Integrated CRM, analytics and marketing technology across the customer journey to improve lead capture, attribution and collector-behaviour insight.
03

Tate

Ecommerce Executive

May 2021 — Nov 2021 · London

  • Supported optimisation of ecommerce, membership and ticketing platforms within a high-traffic cultural organisation.
  • Contributed to CRO and A/B testing initiatives to improve customer journeys and conversion performance.
  • Managed CMS content and coordinated website enhancements, feature releases and bug resolution via Jira.
  • Line-managed three digital and customer service associates.
04

Touch Gallery

Sales & Marketing Manager

Mar 2019 — Sep 2020 · Hong Kong

  • Delivered ~300% YoY revenue growth through integrated sales, marketing, audience development and digital initiatives.
  • Developed digital and social strategies to attract new audiences and convert interest into enquiries, visits and collector relationships.
  • Launched online sales capabilities during COVID-19, enabling the gallery to continue reaching and converting collectors remotely.
  • Worked directly with artists, collectors and prospective clients — hands-on experience of the relationship-led journey from discovery to acquisition.

§ Education & Professional Development

§ Skills

Performance Marketing

Meta Ads, Google Ads, LinkedIn Ads, paid acquisition and audience targeting.

CRM & Lifecycle

Klaviyo, HubSpot, Salesforce, Mailchimp — segmentation, automation, retention.

Analytics

GA4, Looker Studio, Google Tag Manager, attribution, reporting, SQL & Python (intermediate).

Audience Strategy

HNW and affluent targeting, segmentation, collector-behaviour insight, competitive intelligence.

Content & Editorial

Specialist-led storytelling, educational content, social formats, brand narrative.

Leadership

Team, agency and senior-stakeholder management across international markets.

§ Languages

English (Fluent) · Chinese (Fluent)