Kitty Wong

About

I have spent eight years learning how attention becomes action.

Portrait of Kitty Wong

London

My career began broadly across culture, sales and marketing before becoming increasingly focused on digital growth, e-commerce, audience intelligence and technology.

I have worked inside a national museum, international galleries, specialist collectibles businesses and independent cultural projects. That range has given me an unusual perspective: I understand both the cultural side of the product and the systems required to grow it.

At Touch Gallery, I scouted artists and helped build the audience and commercial proposition around their work. At Tate, I learned conversion and digital experience at institutional scale. At Shapero, I built e-commerce and acquisition infrastructure for rare and collectible objects. At White Cube, I now connect audience growth, print releases, CRM, behavioural intelligence and marketing technology across an international contemporary art business.

With FUKAMI, I am applying those lessons to a cultural product built from zero.

01Timeline

2019

Touch Gallery

2021

Tate

2022

Shapero

2024

White Cube

2026 →

FUKAMI

In parallel

02People & teams

2

Direct reports · White Cube

5

Colleagues coached · White Cube

3

Associates line-managed · Tate

I work day to day across agencies, developers, commercial teams, marketing, communications, legal, international regional stakeholders and senior management.

03Creative practice

Outside marketing

Photography is part of how I understand images and audiences. I have practised street photography for around ten years, studied with Magnum photographer Richard Kalvar, and had work exhibited in the UK and Japan.

Shortlisted for RPS165.

Notebook: places, rituals, photographs →
Street photograph by Kitty WongStreet photograph by Kitty Wong

04Independent project

FUKAMI 深見

Independent Traditional Chinese cultural publishing project. Film, art, photography, cities, books and contemporary life. Built as an ongoing experiment in editorial product, audience growth and cultural community.

05Currently

Digital Marketing Manager, Digital & Audiences at White Cube.

Building audience growth, e-commerce, CRM and customer-intelligence systems across an international contemporary art business. Alongside this, building FUKAMI.

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