About — A Profile
← WorkI build collector relationships and commercial growth for premium brands.
Portrait — London
Kitty Wong is a London-based, commercial and hands-on marketing leader with 8+ years of experience growing audiences and revenue for luxury, premium and high-value collectibles brands.
My work sits across performance marketing, CRM, lifecycle, customer intelligence, ecommerce and editorial content — helping premium brands acquire, understand and convert affluent and HNW audiences.
Across White Cube, Shapero Rare Books, Tate and Touch Gallery, I have built acquisition engines, lifecycle programmes and customer intelligence systems that translate cultural authority into measurable commercial performance.
My career has followed one question — how do people become collectors? From lifestyle programming at Touch Gallery, to rare books at Shapero, to contemporary art at White Cube, and now into wine and spirits, each chapter has deepened my understanding of affluent audiences and long-term collector behaviour.
Storytelling, taste and editorial thinking are the supporting qualities. Commercial capability leads.
Performance Marketing
Meta, Google, LinkedIn, paid acquisition
CRM & Lifecycle
Klaviyo, Salesforce, HubSpot, automation
Analytics
GA4, Looker Studio, GTM, attribution, SQL
Audience Strategy
Segmentation, HNW targeting, intelligence
Content & Editorial
Specialist-led, educational, brand storytelling
Leadership
Team, agency and senior stakeholder management
The evolution of one question — how do people become collectors?
- Touch Gallery
Sales & Marketing Manager — Hong Kong
- Shapero Rare Books
Marketing Manager — London
- Tate
Ecommerce Executive — London
- White Cube
Digital Marketing Manager, Digital & Audiences — London
- WSET Level 2 · Wines
In progress — the next chapter