Selected Work — Four Growth Stories

Acquiring, understanding and growing collector audiences.

Across contemporary art, rare books and cultural retail — four commercial growth stories connecting performance marketing, CRM, customer intelligence and editorial storytelling.

Building a Global Collector Acquisition Engine

White Cube

Performance marketing, CRM, lifecycle automation and customer intelligence for one of the world's leading contemporary art galleries.

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Turning Rare Books into a Collectibles Growth Story

Shapero Rare Books

Shopify, high-value enquiry journeys, CRM and specialist-led content for an international rare books and modern prints business.

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Programming as Collector Development

Touch Gallery

Lifestyle and cultural programming translated into collector relationships and commercial growth in Hong Kong.

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Editorial Platform for a Curated Audience

WSNXT

Editorial direction, curation and brand partnerships for a cultural lifestyle platform.

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