Selected Work — Four Case Studies

Building brands, audiences and cultural experiences.

Across contemporary art, rare books, cultural retail and lifestyle, four projects that read as one practice — brand, audience and commercial growth held in the same hand.

Growing a Global Cultural Brand

White Cube

Audience growth, brand storytelling and customer intelligence for an international contemporary art gallery.

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Building a Good Life Platform

WSNXT

Editorial direction, retail curation and partnerships for a Hong Kong cultural lifestyle platform.

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Community Through Culture & Wellness

Touch Gallery

Hospitality and wellness programming that transformed a gallery into a cultural destination.

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Reimagining a Heritage Brand

Shapero Rare Books

Brand repositioning and digital transformation for a specialist rare books and art business.

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