Content, discovery and commerce in one experience.

WSNXT explored how content, product discovery and shopping could exist within one digital experience — editorial that led naturally to the independent brands it featured.

WSNXT explored a question that has followed much of my career: how do you turn attention into action without compromising the experience that created that attention in the first place?

The context has changed, from editorial commerce to art, audiences, CRM and e-commerce, but the underlying problem remains surprisingly similar.