Growth starts before the campaign.
At Touch Gallery, growth began with the artists themselves. As the gallery's first hire, I worked across artist development, gallery management, marketing and sales.
30+
95%+
+300%
30+ artists across Europe and Asia.
Through research and direct outreach, I identified and established partnerships with more than 30 artists across Europe and Asia. Most of these relationships have continued beyond my time at the gallery.
Building the audience around the work.
- Website
- Email marketing
- Digital acquisition
- Content
- Events
- Sales support
Annual turnover grew 300%, and the gallery maintained a 95%+ sell-through rate.
Richer contexts around artists and objects.
Tea, sake, ceramics and sensory events gave collectors more ways into the work — programming as context for the artists, not the thesis itself.
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